New platform unifies conversion tracking from CRMs, call tracking, and manual sources to automatically qualify leads ...

Success in B2B marketing isn’t just about playing the game — it’s about playing it smarter than your competitors. The 2025 B2B Campaign Optimization Series was the go-to event for insights on ...

When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority. In light of that, we are ...

Return on investment (ROI) is a key consideration in every strategic business conversation. Chief executives demand it, chief financial officers measure it, and marketing leaders strive to achieve it.

Artificial intelligence has become marketing’s favorite headline. Every platform, publisher and technology partner now promises “AI-powered” solutions that will make campaigns smarter, faster and ...

As the Majority of Advertisers Plan to Increase Converged TV Spend, Innovid Closes the Gap Between TV Measurement and Campaign Optimization Using InnovidXP Measurement, Marketers Can Now Instantly ...

KUALA LUMPUR, Malaysia, Jan. 27, 2025 (GLOBE NEWSWIRE) -- Starbox Group Holdings Ltd. (STBX) ("Starbox" or the "Company"), a service provider of cash rebates, advertising, and payment solutions, ...

Overview: AI in marketing analytics is experiencing rapid adoption as businesses increasingly rely on intelligent data ...

In today’s fast-paced digital world, businesses are constantly seeking smarter ways to manage their marketing budgets. With the rise of artificial intelligence (AI), marketing has undergone a ...

Google rolled out an update to Performance Max campaigns, introducing a new “Source” column in the Search Terms Insights. This enhancement aims to provide advertisers with greater transparency about ...