Analysis of 57 retail accounts reveals automated campaigns now dominate Google Ads budgets while traditional Shopping ...

Google has made it easier to quickly review Performance Max creatives by adding instant asset previews directly within the ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Google’s v23 Ads API speeds up releases while adding deeper Performance Max insights, AI-driven audiences, and more granular ...

A new Google Ads bug is preventing some advertisers from editing PMax asset groups, forcing teams to rely on Ads Editor as a ...

Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...

Google has introduced new features to boost performance and streamline ad management, including campaign-level negative keyword lists for Performance Max campaigns, expanded search theme limits from ...

Take charge of your advertising with Performance Max. Learn to segment products and enhance your campaign performance ...

Almost five years have passed since Google quietly introduced a beta product called Performance Max (PMax). There are now more than one million advertisers using PMax, Google boasted in an ...

Google Ads has changed how Performance Max and regular Shopping campaigns work within the same account. In short, Performance Max won't take priority over Standard Shopping campaigns when they are ...

Google Ads currently has a bug where if you try to edit your asset groups within your Performance Max campaigns in the web ...