AI in Digital Marketing is more than just a passing trend; it has fundamentally reshaped the way businesses approach digital ...

As customers juggle competing demands for their attention, brands are finding creative ways to offer personalized digital marketing experiences that help them stand out in a crowded market. Companies ...

This article is part of "Build IT," a series about digital-tech trends disrupting industries. Generative AI is on the tip of everyone's tongue this year, and marketers are eager to embrace it. In a ...

In 2024, personalization is the marketing strategy. It's the key to unlocking compelling marketing campaigns that captivate an audience and convert casual observers into long-term customers. One ...

Personalization in marketing refers to strategically adapting campaigns and customer interactions based on individual preferences, behaviors, and data insights to enhance engagement and satisfaction.

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...

CX drives growth. Customer experience in marketing improves retention and revenue, and there’s a strong link between seamless CX and improved business outcomes. AI personalization. AI and data ...

Retailers know this. That’s why so many of them have adopted AI into their marketing efforts. Their goal? Avoid losing sales by controlling as much of the customer sales journey as possible. Spotify ...

Learn the 4 Ps of marketing and see top strategies and platforms for retailers.

Personalized marketing has emerged as a cornerstone strategy for brands aiming to connect deeply with their audiences. Personalized marketing is no longer a luxury—it’s an expectation. By leveraging ...