Back in 2006, PUMA designed the Sono concept sneaker but never released it to manufacturing stage - a sneaker ahead of its time. The PUMA Sono (2006) Concept Looks Like a Shoe From the Future Written ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)-- Ahead of the Tokyo World Athletics Championships 2025, global sports brand PUMA has revealed The Future of Fast – a bold vision for innovation that will be ...

PUMA are no strangers to storytelling through design. For Chinese New Year the brand have taken a more refined approach, ...

On Wednesday morning, PUMA excited the soccer world by unveiling the signature FUTURE 7 NJR COPA football boot and NJR COPA Collection. The new boot features custom graphics inspired by Neymar Jr.'s ...

Expression takes centre stage as PUMA drop the latest Future 9 ‘Creativity’ pack. Inspired by Neymar Jr and the raw flair of Brazilian street football, this one is built for those ballers who live and ...

PUMA has unveiled the FUTURE 9 Creativity Pack to be worn by the brand's world-class athletes, Neymar Jr. and Xavi Simons.