In general, when we write, it's with the hope of being read. In the physical world, the barriers to getting published are relatively high, but on the Internet, it's within everyone's reach. Let's take ...

When people read copy on a computer screen, especially if they are browsing the web, they tend to skim rather than read more carefully, line for line and word for word, as they might if reading a ...

Get straight to the point. Readers should know the most important information on the page after reading the first two sentences. Users don’t want to sift through too much information, especially if it ...

Transitioning from academic writing to web writing can be challenging, and we're here to help! Following are some tips you can use to help make sure users are getting the most from your online content ...