"The CMA's recommendation today doesn't go far enough because it doesn't force Google to split search crawl from AI crawl," ...

Gary Illyes says faceted navigation and action parameters dominate Google’s crawl waste, trapping bots in infinite URLs and ...

High CPCs? Low ad quality, not bids, may be the real culprit — improving your Quality Score drives better results.

Google published new documentation about how to influence their Preferred Sources program to get more traffic from Top ...

Google says it's exploring new controls that would let websites opt out of AI search features specifically, as the UK CMA opened a regulatory consultation.

Wall Street is looking to Amazon with high hopes after a rough week in tech, as silver plunges again and bitcoin drops toward ...

Samanthan Russell, a “chief evangelist” at FMG Suite which helps advisors with their digital strategies, says that SEO is not dead, but that the new mantra is “answer engine optimization,” or AEO.

With Scout, Yahoo is entering the AI search race by betting that users still want visible sources, challenging rivals like ...

It’s somewhere between 10 blue links and a full-blown AI assistant, and so far, it feels like the right mix.

These simple search tweaks helped me get better results without ditching Google.

Yahoo has announced a new AI-powered "answer engine", dubbed Yahoo Scout. The new tool is available now in beta and is ...