Microsoft has integrated OpenAI's new Sora 2 model into Bing Video Creator, offering all users free access to high-quality AI video generation with audio.

Microsoft upgrades Bing Video Creator with OpenAI’s Sora 2, enabling higher-quality AI video generation with audio and improved visuals.

Microsoft is testing a "Go to Shopping" button within the Bing Search results. This is instead of the narrower shopping section that shows shopping results by just says "see all." ...

A few years ago, Microsoft Advertising the support of Asian owned labels and attributes on its search ads within Bing. Google has a similar attribute, by the way. Honestly, I've never seen the label ...

Bing rewrote its webmaster guidelines to cover Copilot grounding, meta directive controls for AI answers, and a softened stance on AI-generated content.

AI recommendations are decided upstream. Understand the 10-gate pipeline, where brands fail, and how small improvements ...