The North America Online Advertising Market is projected to soar to USD 216.98 billion by 2033, up from USD 108.58 billion in ...

AiOpti Recognized for Deterministic Measurement Linking Media Exposure to Real-World Outcomes The real reward is seeing ...

With speed and focus, U.S. and U.K. brands and their advertising partners are planning and implementing creative intelligence (CI) solutions and platforms to take greater control of their creative ...

Advertising’s agentic future relies on capabilities that don't exist yet. AdCP may one day make buying easier, but it won't ...

FanDuel has rolled out a new responsible gaming initiative across its platform, introducing a campaign titled “Play with a Plan” that aims to encourage customers to make informed decisions about their ...

Rokt, the leading ecommerce technology company using machine learning and AI to make transactions more relevant to each customer, today released its annual outlook on the forces shaping digital ...

StackAdapt, a Canada-based multi-channel programmatic advertising platform, has secured $235m in funding round spearheaded by ...

In essence, AdCP aims to do for AI-driven advertising what OpenRTB once did for real-time bidding—bring order to chaos. But this time, it’s not just about banner ads; it’s about creating a universal ...

Strategic acquirers and well-capitalized sponsors targeted private equity-backed healthcare platforms in physician specialties (including oncology, gastroenterology, and urology), dental services, ...

Automated software agents powered by generative artificial intelligence are taking control of programmatic advertising workflows in 2026, shifting decision-making from human traders to systems that ...

A lot of B2B marketing these days feels like it's coming off an assembly line: launch a campaign, push out necessary emails, track clicks, and hope something useful shakes loose. But your buyers are ...