Lego unveiled its most ambitious product in nearly 50 years at CES 2026. It’s called the Smart Brick — a 2×4 Lego brick with ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

During its demonstration, Lego showed a custom Smart Tag that could read basic colors using the sensor, illuminating the ...

Media: Today I toyed with the Lego Smart Brick, touted as the “most significant evolution” to the Lego system in 50 years, ...

The newly-revealed LEGO Pokémon range is prompting plenty of debate among fans, with praise for its versions of Eevee and ...

Nothing is confirmed at this stage, but it seems that a new LEGO Animal Crossing set will come out in 2026. Based on rumors, the selection of LEGO Botanicals sets in 2026 will include two more sets ...

If you have a Lego fan, or two, in your family, you'll be excited about the company's new SMART bricks tags and mini figures ...

For years, LEGO fans in Montgomery have admired massive brick-built creations online or traveled out of town to experience them in person. Now, those towering builds and creative worlds are finally ...

From his earliest gaming memories playing Spyro 2 on the PlayStation, to being obsessed with the swing-out animations in Marvel's Spider-Man, Cameron has always been, and continues to be, in love with ...

Lego has revealed Smart Play, a screen-free product that brings builds to life with technology, debuting with interactive ...

Billund, Denmark - Millions of people around the world instantly recognize the look, the feel — especially under foot — and even the sound of LEGO. The plastic blocks have shaped childhood memories ...

In the Star Wars sets launching with Smart Play in March, the Emperor minifig will play the Imperial March when you sit him on this throne. Ships can blast at each other with laser noises, and ...