Agentic AI and custom-built tools are changing how PPC accounts are run – and what marketers need to focus on next.

PPC Enterprises recently completed an investment in Shook Research, a Boca Raton, Florida-based provider of financial adviser rankings. Founded by RJ and Elisabeth (Liz) Shook (who are married), Shook ...

For e-commerce stores, effective pay-per-click management is the key to making ads profitable and staying competitive. Over the years, I've helped e-commerce brands of all sizes run successful PPC ...

There’s no universal “cheap” or “expensive” option. What matters is that you align expectations with investment. What also matters is that you set reasonable expectations for your vendor and the ...

Since technology is not going anywhere and does more good than harm, adapting is the best course of action. That is where The Tech Edvocate comes in. We plan to cover the PreK-12 and Higher Education ...

Cryptocurrency mining requires meticulous management and optimisation to maximise profitability and efficiency. Foreman Miner Management Software stands out as a comprehensive solution, providing ...

Effective keyword selection is the foundation of any successful PPC campaign. For B2B marketers, it’s essential to target keywords that are highly relevant to your target audience and aligned with ...

Git isn't hard to learn, and when you combine Git with GitLab, you've made it a whole lot easier to share code and manage a common Git commit history with the rest of your team. This tutorial shows ...

PPC management is the process of creating, executing, and optimizing a brand’s PPC strategy. There are several key responsibilities and duties within PPC management to deliver effective and efficient ...

Smartsheet is a unique project management solution that uses a spreadsheet-style grid to hold data while also adding key projecting management tools to help organize that data. This use of a ...