Marketers are extending their Super Bowl campaigns beyond the Big Game, seeking proof of performance to justify their ...

Injecting Excellence, Creativity, and Digital Interaction to Redefine Outdoor Advertising and Lead the Industry Forward ...

By placing ethics, cultural sensitivity, and human authenticity at the heart of digital innovation, Malaysia’s advertising industry can move forward with confidence, strengthening not only brands but ...

Big TV networks and studios are finally shifting toward programmatic advertising – and it's attracting performance marketers ...

Technological advancements are pushing OOH from strength to strength. Adam Kahansky at Broadsign explores the trends set to shape the channel this year.

Researchers investigating the effectiveness of outdoor ads promoting climate change awareness and action found that a general ...

Overview  AI now drives personalization, advertising, content, analytics, and customer engagementPredictive intelligence has replaced intuition-led marketi ...

The latest New Year’s ad campaign for the high-end fitness club Equinox is leaning on AI weirdness from a pole-dancing Justin Trudeau to a steak made of cake. The campaign juxtaposes such wild, ...

The fitness brand's jarring new ad campaign channels anti-AI rage in a new ad campaign featuring distorted images and deepfakes of Pope Francis and Justin Trudeau. By Beth Landman Next week, drivers ...

Lionsgate Studios Corp. (NYSE: LION) shares traded higher Thursday after the company expanded access to its ad-supported streaming inventory. The studio said advertisers can now buy placements across ...

The updates aim to provide publishers, buyers, and platforms with a common language and more efficient ways to transact emerging CTV formats When you purchase through links on our site, we may earn an ...