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Logos Design & Branding Ideas on Instagram: "They Brought Back the Mascot: Why Tele2’s Rebrand Works. Tele2 is a fearless challenger and Sweden’s most sustainable company. Their brand identity needed to match that attitude. @tele2sverige worked with @sthlmdesignlab to refresh their look, focusing on high impact and clear sender identification. • The Core Asset: Amplified the iconic Tele2 logotype. • Visual Heritage: Used a largely black-and-white color system for dramatic contrast and bold legib